Social Media Manager at Navicon Infraprojects

About the Company: Navicon Infraprojects is building and scaling BauTech, a proprietary digital product in a fast-moving startup environment. We value ownership, curiosity, measurable execution, and people who can create meaningful impact regardless of their college, degree, or prior background. Responsibilities: Design, plan, launch, and manage social media campaigns that strengthen product awareness, engagement, and acquisition. Develop content and campaign ideas aligned with BauTech's positioning, user needs, and growth goals. Track campaign performance, identify patterns, and use data to improve reach, conversion, and funnel outcomes. Collaborate closely with the engineering team on marketing funnels, automation initiatives, and AI-agent development. Contribute to other startup verticals and business functions whenever required or requested. This cross-functional contribution is an essential part of the role, not an occasional exception, and may involve supporting initiatives outside social media. Adapt quickly to changing priorities and take ownership of varied assignments in a lean startup environment. Bring a structured, creative, and practical approach to problem-solving across growth and communication challenges. Present learnings, experiments, and recommendations clearly to the wider team. Requirements: Strong hands-on social media and campaign management skills, demonstrated through work, projects, portfolios, or measurable outcomes. Freshers and experienced candidates are welcome; selection will be based primarily on capability, initiative, and the value they can create. Comfort with campaign analytics, performance tracking, experimentation, and continuous improvement. Ability to collaborate with engineering and product teams on funnels, automation, and AI-enabled workflows. Excellent written and verbal communication, sound judgment, and a growth-oriented mindset. Openness to working across different startup responsibilities and learning quickly in ambig