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Paid Media Executive at Estée Lauder Companies
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About this role
Estée Lauder Companies is hiring for the role of Paid Media Executive! About the Role: The Paid Media Executive will participate in the Brands' overall media strategy, define and execute the paid media strategy. The Paid Media Executive will define the Paid Media plan in accordance with owned and earned media and based on the 360 Consumer Marketing Plan. Responsibilities of the Candidate: Paid Media Planning & Strategizing: Define A&P budget needs and optimal paid media mix to reach goals (Branding and performance campaigns). Prepare agency brief with review from Consumer Marketing and lead communications with the agency for branded projects. Control plan and assets created by the agency. Oversee Brands' advertising strategy and investments and build a consolidated calendar of paid media activities Consolidate planning of performance activities (search, paid social, programmatic buying etc.) Paid Media Operations: Monitor all paid Media Campaigns and share daily/weekly insights with the team Raise Estimates for Plans and maintain the paid Calendar Manage all paid media assets and get them created, where required, as per the platform and brand guidelines. Collaborate with regional teams, wherever required. Manage the media agency relationship and lead them to: o Create the right paid media plan for every month in-line with campaign and brand objectives. o Execute the plan across digital platforms. o Monitor, evaluate and optimize all campaigns across platforms. o Set and drive achievement for performance marketing KPIs. o Review and report regularly to the internal team. Work with counterparts at META, Alphabet, and other platforms to deliver better results. Execute smooth day-to-day operations with the agency. Act as a link between the creative and media agency to ensure smooth flow of assets and learnings. Consumer marketing: Develop a thorough omni-channel understanding of local consumer behaviors & preferences. Be Abreast with latest digital trends to ensure inno
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