Paid Campaign Executive at Inmogic Technologies

About the Role: Inmogic Technologies is looking for a results-driven Paid Campaign Executive to plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns, generating quality leads, improving campaign performance, and maximizing return on investment (ROI). Key Responsibilities: Create, manage, and optimize Google Search, Display, Performance Max, Shopping, and YouTube campaigns. Conduct keyword research and competitor analysis. Monitor Quality Score, CTR, CPC, conversions, and overall campaign performance. Optimize bidding strategies and budget allocation. Plan and execute Facebook and Instagram advertising campaigns. Create and manage audience targeting, retargeting, and lookalike audiences. Optimize campaigns for lead generation, engagement, traffic, and conversions. Monitor campaign metrics and improve Return on Ad Spend (ROAS). Analyze campaign performance and identify improvement opportunities. Perform A/B testing for creatives, ad copies, landing pages, and audience segments. Reduce Cost Per Lead (CPL) and improve conversion rates. Track and improve campaign ROI. Monitor campaign performance using Google Analytics, Google Tag Manager, Meta Business Suite, and other analytics tools. Generate weekly and monthly performance reports. Present insights, recommendations, and action plans to management. Execute lead generation campaigns across multiple platforms. Collaborate with sales teams to improve lead quality and conversion rates. Support growth marketing initiatives and customer acquisition strategies. Work closely with content writers, graphic designers, video editors, and sales teams. Coordinate landing page requirements and campaign assets. Ensure timely campaign execution and delivery. Required Skills: Strong knowledge of Google Ads and Meta Ads. Experience in campaign setup, optimization, and reporting. Understanding of conversi