Digital Marketing Executive at InCraftiv Private Limited

We are looking for a creative and performance-driven Digital Marketing Executive with 1-2 years of experience to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have hands-on experience in lead generation, social media marketing, paid advertising, content creation, and short-form video (Reels) creation to drive brand awareness and business growth. Key Responsibilities Digital Marketing Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), and LinkedIn. Generate quality leads through paid and organic marketing channels. Monitor campaign performance and optimize for better ROI. Manage SEO, SEM, email marketing, and website traffic initiatives. Track campaign performance using tools such as Google Analytics and Meta Business Suite. Social Media Management Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn, and YouTube. Create engaging content calendars and publish regular posts. Develop creative captions, graphics, and promotional content. Monitor audience engagement and respond to comments and messages.