Digital Marketing Executive at Indus Consultants

Responsibilities Plan and execute digital marketing campaigns across platforms. Oversee a company's digital marketing strategy. Manage and optimize online content. Plan and monitor the ongoing company presence on social media. Launch optimized online advertisements to increase company and brand awareness. Be actively involved in SEO efforts (keyword research, image optimization, etc.). Prepare online newsletters and promotional emails and organize their distribution through various channels. Provide creative ideas for content marketing and update the website. Collaborate with designers to improve user experience. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.). Acquire insight in online marketing trends and keep strategies up-to-date. Requirements Proven experience as a Digital Marketing Executive or similar role. Basic understanding of SEO/SEM. Familiarity with tools like Canva and analytics platform. Understanding of digital marketing concepts, strategies, and best practices. Skills and experience in creative content writing. Analytical mindset and critical thinking. Strong communication and interpersonal skills. Bachelors degree in marketing / communication or relevant field.