Affiliate Marketing (Social PR) at Paytm

Roles & Responsibilities:

Build a Creator-Led Affiliate Model

• Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition.

• Research creators through the internet, social media platforms, YouTube, Instagram and local content pages.

• Build creator lists by language, city, category, audience type and performance potential.

• Reach out to creators through email, WhatsApp, Instagram DM and calls.

• Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports.

• Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports.

• Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user.

• Recommend creators based on business impact, not just follower count.

• Share weekly updates on creator outreach, onboarding, content posted and results delivered.

What We Are Looking For:

• Fluency in the assigned language.

• Good understanding of regional content, creators and local culture.

• An existing creator network is useful, but not mandatory.

• Ability to research creators independently on the internet.

• Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting.

• Experience is not mandatory. Freshers can also apply.

• A quick learner who is self-driven and able to deliver monthly targets.